The Real Madrid player, 20 – who will form part of England’s dream team at Euro 2024 – has appeared in a campaign for Kim Kardashian’s clothing and shapewear brand.
In a video, shared on the SKIMS Instagram account, Jude leaves barely anything to the imagination and can be seen sporting a pair of dark grey boxer shorts below well formed rippled abs.
Fans of the sportsman, who’s currently dating older Dutch model Laura Celia Valk, 25, have taken to X to express their awe at his physique, with some so astounded they’ve asked ‘is he even real?’
Teasing viewers with a bit of wordplay, Jude says in a video of the ad: ‘I’m Jude Bellingham. Everybody’s wearing SKIMS.’
Jude Bellingham fans have been sent into a frenzy over the footballer’s new SKIMS ad (pictured: Jude Bellingham poses for SKIMS in 2024)
Alongside the post, the brand wrote: ‘@JudeBellingham for SKIMS. Ahead of the Euros, the record-breaking England player sports our Mens underwear’.
In the exciting clip the player can be seen showing off his football skills, but with his torso glistening and SKIMS shorts hugged tightly to his physique, all eyes were more likely on him than on his display of talents.
Our estimations are right if any of the following X comments are anything to go by.
Questioning their eyes, one person wrote: ‘Is it a joke? Like is he even real?’ Short for breath, another added: ‘I gasped’.
‘Lord help me with this one’ pleaded a third. The ad brought out the animal in one fan: ‘Jude bellingham partnered with SKIMS and I almost barked at my phone’.
Others have referred to the media mogul mother-of-four as a ‘genius’ for signing on the heartthrob as the new face of SKIMS.
Commending Kim for her astute business skills, one person wrote: ‘Jude Bellingham for SKIMS. Great marketing once again!’ ‘Kim is a genius’ commented another.
Elsewhere one person suggested they’d caught onto her ploy: ‘Kim knows what she’s doing’ they wrote.
In a video, shared on the SKIMS Instagram account, Jude leaves barely anything to the imagination as he poses in skintight boxer shorts
Fans of the footballer have taken to X to express their awe at his physique, with some so astounded they’ve asked ‘is he even real?’
The ad was quickly inundated with comments from Instagram users praising Kim for choosing Jude for her latest campaign
The midfielder, thought to earn £220,000 a week at Real Madrid, also impressed fans on Instagram.
The post was quickly inundated with comments from Instagram users praising Kim for choosing Jude for her latest campaign.
They wrote: ‘Kimberly you did not’… ‘She knew what she was doing’… ‘Oh Kimberly you genius’… ‘Queen of marketing’.
Others added: ‘We need a documentary on how y’all are securing everybody and their agent’… ‘Kimberly, you finally gave it to us!’
Kim launched SKIMS for men last October, expanding her $4billion brand with her new collection with the help of Brazilian soccer star Neymar, Shai Gilgeous-Alexander,and NFL defensive end Nick Bosa, 26, of the San Francisco 49ers.
In a press release sent to DailyMail.com at the time, Kim said: ‘The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody.
Jude practices his ball control in the new shoot, something he’ll need plenty of at Euro 2024
Jude will be hoping to impress on the pitch when England kickstart their Euro 2024 campaign against Serbia on June 16
